To mark Dementia Action Week (DAW), which ran from 20 to 26 May 2019, RCH Care Homes committed to creating 900 new Dementia Friends!

As part of RCH’s ongoing partnership with the Association for Dementia Studies (ADS), and to complement our dementia strategy, By Your Side; all 900 employees across our 10 care homes and support services will become ‘Dementia Friends’ over the coming months.

The Alzheimer’s Society’s Dementia Friends programme aims to change the way the nation thinks, acts and talks about the condition so supporting the initiative seemed a fitting action to commit to during DAW.

RCH’s By Your Side strategy and the partnership with the world-renowned dementia research and education centre ADS, were launched earlier this year.

The strategy, which is founded on four key pillars; training, environment, activities and hospitality, is being rolled out and embedded in the business’ ten care homes across the east and south east of England during 2019, alongside specialist ADS training for our ten care home managers and 24 dementia specialists.

RCH Care Home’s Chief Operating Officer, Stephen Rees, said: “We are delighted to support Dementia Friends as part of Dementia Action Week as it complements our ongoing commitment to improving the lives of people living with dementia. Creating 900 new Dementia Friends within our homes will further support our drive to ensure all of our residents wake up in the morning looking forward to the day ahead, and go to bed at night feeling happy, loved and contented, having had a great day.”

You can find more information about our dementia care at or by emailing